Copyright © All Rights Reserved.
Terence Aruta
Designer, PH—SEA
Aesthetic & Function
Copyright © All Rights Reserved.
Terence Aruta
Designer, PH—SEA
Aesthetic & Function
Copyright © All Rights Reserved.
Terence Aruta
Designer, PH—SEA
Aesthetic & Function
Copyright © 2024
Terence Aruta
Designer, PH—SEA
Copyright © 2024
Terence Aruta
Designer, PH—SEA
Copyright © All Rights Reserved.
Terence Aruta
Designer, PH—SEA
Aesthetic & Function
Copyright © All Rights Reserved.
Terence Aruta
Designer, PH—SEA
Aesthetic & Function
Reign
New Life® Barugo
Event
Identity, Q2—’22
A Christian event for the youth addressing traditional misconceptions about righteousness and grace.
Reign
New Life® Barugo
Event
Identity, Q2—’22
A Christian event for the youth addressing traditional misconceptions about righteousness and grace.
Reign
New Life® Barugo
Event
Identity, Q2—’22
A Christian event for the youth addressing traditional misconceptions about righteousness and grace.
Reign
New Life® Barugo
Event
Identity, Q2—’22
A Christian event for the youth addressing traditional misconceptions about righteousness and grace.
Reign
New Life® Barugo
Event
Identity, Q2—’22
A Christian event for the youth addressing traditional misconceptions about righteousness and grace.
Reign
New Life® Barugo
Event
Identity, Q2—’22
A Christian event for the youth addressing traditional misconceptions about righteousness and grace.
Reign
New Life® Barugo
Event
Identity, Q2—’22
A Christian event for the youth addressing traditional misconceptions about righteousness and grace.
Client
New Life®
Barugo, PH
Industry
Religious
Organization
Role
Art Direction
Graphic Design
Motion Design
Distinction
Passion
Purity
Boldness
Scope
Poster
Socials
Ticket
Merchandise
Role
Brand Strategy
Creative Direction
Art Direction
Graphic Design
Distinction
Stylish
Elevated
NurturingScope
Crown of thorns—a symbol of the suffering that Jesus Christ had endured during his crucifixion.
New Life® Barugo needed a strategy and the appropriate visuals to effectively speak to a young audience, spur positive interest, and get a copious reach for an event they annually hold.
“Reign” is 2023’s banner, themed to take on belief misconstructions and stereotypical fallacies revolving around Christianity. This prompted the use of colors and compositions that are almost never used in similar occasions—delivering a striking impression and strongly anchoring the message the event is seeking to communicate.
The red circle, as the key visual, pays homage to Christ; a representation of the crown of thorns, his blood, and his sacrifice. The tangible traits of the motion play and the elements seen in the layouts are driven by the primary mission of the event which emphasizes the establishment of one’s position in the belief and finding the right place within the Christian faith’s conception of righteousness.
In spirit of the messaging of the occasion, the identity is foundationally built around the creative brief’s three directive words—purity, boldness, and passion—urging the use of Brutalist compositions, a highly contrasting palette, and a tamed audacious look. Aided by trend-conscious typography, the visualizations are suitably primed to successfully appeal to the younger generation.
“Outstanding work! The youth absolutely enjoyed this year’s annual night—they wanted more! The visuals had precisely the impact we aimed to convey to our cherished community.” Alyssa C., Lead Coordinator.
Client
New Life®
Barugo, PH
Industry
Religious
Organization
Role
Art Direction
Graphic Design
Motion Design
Distinction
Passion
Purity
Boldness
Scope
Poster
Socials
Ticket
Merchandise
Role
Brand Strategy
Creative Direction
Art Direction
Graphic Design
Distinction
Stylish
Elevated
NurturingScope
Crown of thorns—a symbol of the suffering that Jesus Christ had endured during his crucifixion.
New Life® Barugo needed a strategy and the appropriate visuals to effectively speak to a young audience, spur positive interest, and get a copious reach for an event they annually hold.
“Reign” is 2023’s banner, themed to take on belief misconstructions and stereotypical fallacies revolving around Christianity. This prompted the use of colors and compositions that are almost never used in similar occasions—delivering a striking impression and strongly anchoring the message the event is seeking to communicate.
The red circle, as the key visual, pays homage to Christ; a representation of the crown of thorns, his blood, and his sacrifice. The tangible traits of the motion play and the elements seen in the layouts are driven by the primary mission of the event which emphasizes the establishment of one’s position in the belief and finding the right place within the Christian faith’s conception of righteousness.
In spirit of the messaging of the occasion, the identity is foundationally built around the creative brief’s three directive words—purity, boldness, and passion—urging the use of Brutalist compositions, a highly contrasting palette, and a tamed audacious look. Aided by trend-conscious typography, the visualizations are suitably primed to successfully appeal to the younger generation.
“Outstanding work! The youth absolutely enjoyed this year’s annual night—they wanted more! The visuals had precisely the impact we aimed to convey to our cherished community.” Alyssa C., Lead Coordinator.
Client
New Life®
Barugo, PH
Industry
Religious
Organization
Role
Art Direction
Graphic Design
Motion Design
Distinction
Passion
Purity
Boldness
Scope
Poster
Socials
Ticket
Merchandise
Role
Brand Strategy
Creative Direction
Art Direction
Graphic Design
Distinction
Stylish
Elevated
NurturingScope
Crown of thorns—a symbol of the suffering that Jesus Christ had endured during his crucifixion.
New Life® Barugo needed a strategy and the appropriate visuals to effectively speak to a young audience, spur positive interest, and get a copious reach for an event they annually hold.
“Reign” is 2023’s banner, themed to take on belief misconstructions and stereotypical fallacies revolving around Christianity. This prompted the use of colors and compositions that are almost never used in similar occasions—delivering a striking impression and strongly anchoring the message the event is seeking to communicate.
The red circle, as the key visual, pays homage to Christ; a representation of the crown of thorns, his blood, and his sacrifice. The tangible traits of the motion play and the elements seen in the layouts are driven by the primary mission of the event which emphasizes the establishment of one’s position in the belief and finding the right place within the Christian faith’s conception of righteousness.
In spirit of the messaging of the occasion, the identity is foundationally built around the creative brief’s three directive words—purity, boldness, and passion—urging the use of Brutalist compositions, a highly contrasting palette, and a tamed audacious look. Aided by trend-conscious typography, the visualizations are suitably primed to successfully appeal to the younger generation.
“Outstanding work! The youth absolutely enjoyed this year’s annual night—they wanted more! The visuals had precisely the impact we aimed to convey to our cherished community.” Alyssa C., Lead Coordinator.
Client
New Life®
Barugo, PH
Industry
Religious
Organization
Role
Art Direction
Graphic Design
Motion Design
Distinction
Passion
Purity
Boldness
Scope
Poster
Socials
Ticket
Merchandise
Role
Brand Strategy
Creative Direction
Art Direction
Graphic Design
Distinction
Stylish
Elevated
NurturingScope
Crown of thorns—a symbol of the suffering that Jesus Christ had endured during his crucifixion.
New Life® Barugo needed a strategy and the appropriate visuals to effectively speak to a young audience, spur positive interest, and get a copious reach for an event they annually hold.
“Reign” is 2023’s banner, themed to take on belief misconstructions and stereotypical fallacies revolving around Christianity. This prompted the use of colors and compositions that are almost never used in similar occasions—delivering a striking impression and strongly anchoring the message the event is seeking to communicate.
The red circle, as the key visual, pays homage to Christ; a representation of the crown of thorns, his blood, and his sacrifice. The tangible traits of the motion play and the elements seen in the layouts are driven by the primary mission of the event which emphasizes the establishment of one’s position in the belief and finding the right place within the Christian faith’s conception of righteousness.
In spirit of the messaging of the occasion, the identity is foundationally built around the creative brief’s three directive words—purity, boldness, and passion—urging the use of Brutalist compositions, a highly contrasting palette, and a tamed audacious look. Aided by trend-conscious typography, the visualizations are suitably primed to successfully appeal to the younger generation.
“Outstanding work! The youth absolutely enjoyed this year’s annual night—they wanted more! The visuals had precisely the impact we aimed to convey to our cherished community.” Alyssa C., Lead Coordinator.
Client
New Life®
Barugo, PH
Scope
Poster
Socials
Ticket
Merchandise
Distinction
Passion
Purity
Boldness
Scope
Poster
Socials
Ticket
Merchandise
Role
Art Direction
Graphic Design
Motion Design
Industry
Religious
Organization
Crown of thorns—a symbol of the suffering that Jesus Christ had endured during his crucifixion.
New Life® Barugo needed a strategy and the appropriate visuals to effectively speak to a young audience, spur positive interest, and get a copious reach for an event they annually hold.
“Reign” is 2023’s banner, themed to take on belief misconstructions and stereotypical fallacies revolving around Christianity. This prompted the use of colors and compositions that are almost never used in similar occasions—delivering a striking impression and strongly anchoring the message the event is seeking to communicate.
The red circle, as the key visual, pays homage to Christ; a representation of the crown of thorns, his blood, and his sacrifice. The tangible traits of the motion play and the elements seen in the layouts are driven by the primary mission of the event which emphasizes the establishment of one’s position in the belief and finding the right place within the Christian faith’s conception of righteousness.
In spirit of the messaging of the occasion, the identity is foundationally built around the creative brief’s three directive words—purity, boldness, and passion—urging the use of Brutalist compositions, a highly contrasting palette, and a tamed audacious look. Aided by trend-conscious typography, the visualizations are suitably primed to successfully appeal to the younger generation.
“Outstanding work! The youth absolutely enjoyed this year’s annual night—they wanted more! The visuals had precisely the impact we aimed to convey to our cherished community.” Alyssa C., Lead Coordinator.
Client
New Life®
Barugo, PH
Scope
Poster
Socials
Ticket
Merchandise
Distinction
Passion
Purity
Boldness
Scope
Poster
Socials
Ticket
Merchandise
Role
Art Direction
Graphic Design
Motion Design
Industry
Religious
Organization
Crown of thorns—a symbol of the suffering that Jesus Christ had endured during his crucifixion.
New Life® Barugo needed a strategy and the appropriate visuals to effectively speak to a young audience, spur positive interest, and get a copious reach for an event they annually hold.
“Reign” is 2023’s banner, themed to take on belief misconstructions and stereotypical fallacies revolving around Christianity. This prompted the use of colors and compositions that are almost never used in similar occasions—delivering a striking impression and strongly anchoring the message the event is seeking to communicate.
The red circle, as the key visual, pays homage to Christ; a representation of the crown of thorns, his blood, and his sacrifice. The tangible traits of the motion play and the elements seen in the layouts are driven by the primary mission of the event which emphasizes the establishment of one’s position in the belief and finding the right place within the Christian faith’s conception of righteousness.
In spirit of the messaging of the occasion, the identity is foundationally built around the creative brief’s three directive words—purity, boldness, and passion—urging the use of Brutalist compositions, a highly contrasting palette, and a tamed audacious look. Aided by trend-conscious typography, the visualizations are suitably primed to successfully appeal to the younger generation.
“Outstanding work! The youth absolutely enjoyed this year’s annual night—they wanted more! The visuals had precisely the impact we aimed to convey to our cherished community.” Alyssa C., Lead Coordinator.
Client
New Life®
Barugo, PH
Industry
Religious
Organization
Role
Art Direction
Graphic Design
Motion Design
Distinction
Passion
Purity
Boldness
Scope
Poster
Socials
Ticket
Merchandise
Role
Brand Strategy
Creative Direction
Art Direction
Graphic Design
Distinction
Stylish
Elevated
NurturingScope
Crown of thorns—a symbol of the suffering that Jesus Christ had endured during his crucifixion.
New Life® Barugo needed a strategy and the appropriate visuals to effectively speak to a young audience, spur positive interest, and get a copious reach for an event they annually hold.
“Reign” is 2023’s banner, themed to take on belief misconstructions and stereotypical fallacies revolving around Christianity. This prompted the use of colors and compositions that are almost never used in similar occasions—delivering a striking impression and strongly anchoring the message the event is seeking to communicate.
The red circle, as the key visual, pays homage to Christ; a representation of the crown of thorns, his blood, and his sacrifice. The tangible traits of the motion play and the elements seen in the layouts are driven by the primary mission of the event which emphasizes the establishment of one’s position in the belief and finding the right place within the Christian faith’s conception of righteousness.
In spirit of the messaging of the occasion, the identity is foundationally built around the creative brief’s three directive words—purity, boldness, and passion—urging the use of Brutalist compositions, a highly contrasting palette, and a tamed audacious look. Aided by trend-conscious typography, the visualizations are suitably primed to successfully appeal to the younger generation.
“Outstanding work! The youth absolutely enjoyed this year’s annual night—they wanted more! The visuals had precisely the impact we aimed to convey to our cherished community.” Alyssa C., Lead Coordinator.